Use the Eden app to transform your marketing & make your budget go further

The Eden Interactive white label app is not just a platform for selling digital content; it can also be a powerful marketing vehicle that helps publishers extend their reach and maximise their marketing budget. By leveraging the app’s features, publishers can enhance their promotional activities, engage more effectively with their audience, and create additional value beyond just product sales.

Promote Your Content Cost-Effectively

The Eden app allows publishers to promote their content in various ways without incurring excessive costs. Here are some specific strategies:

Pre-Publication Promotional Copies

The app's eBook reader can be used to distribute Advance Reader Copies and review copies to selected audiences. By providing early access to upcoming titles, publishers can generate buzz and gather valuable feedback before the official release. This strategy can also help in securing early reviews and endorsements from influencers and reviewers, which can be crucial for a successful launch. And by supplying them through the Eden Interactive app they are protected by the same LCP Readium DRM as purchased products.

Conference and Event Footage

Utilise the app’s video player to share recordings of conferences, book launches, and author Q&A sessions. This not only extends the reach of these events to a broader audience but also keeps the content engaging and interactive. Such footage can attract new readers who may have missed the live events, providing them with an opportunity to connect with the authors and their works.

Regular Audio Features

Regularly feature audio snippets or exclusive content to promote your publications. For instance, sharing excerpts from audiobooks, interviews with authors, or thematic audio content related to your books can keep your audience engaged and eager for more. These audio features can act as teasers, encouraging listeners to purchase the full versions.

Daily Samples with Purchase Links

Providing daily samples from your eBooks and audiobooks, accompanied by direct in-app purchase links, can significantly drive sales. This approach allows potential buyers to experience a taste of the content before committing to a purchase, thereby increasing the likelihood of conversion.

Push Notifications

Leverage push notifications to inform users about upcoming book launches, new releases, special promotions, and other relevant updates. Timely notifications can create a sense of urgency and excitement, prompting users to check out new content and make purchases.

Staff Access to Catalogue and PR Materials

Ensure that your entire catalogue and PR materials are accessible to your staff through the app. This accessibility enables staff to effectively promote products and enhances their product knowledge, making them better equipped to engage with customers and handle inquiries. Well-informed staff can significantly improve the overall customer experience and drive sales through personalised recommendations and support.

By utilising the Eden Interactive white label app as a marketing tool, publishers can amplify their promotional efforts and engage their audience in innovative ways. From distributing promotional copies and sharing event footage to providing daily samples and sending push notifications, the app offers a versatile platform that goes beyond traditional sales functions. With these strategies, publishers can not only increase their product visibility and sales but also make their marketing budgets go further, achieving greater impact with less expenditure.