Tearfund and Eden: Increasing reach through Trusted Connections

Tearfund believe that an end to extreme poverty is possible.

Partnering for good

In 2020 Tearfund began a collaboration with Eden to expand and engage their supporter base, centred around a Lent Devotional. The goal was to extend Tearfund’s reach and awareness, and increase subscriptions to the devotional from new potential supporters and donors.

To achieve these goals Tearfund utilised Eden’s Trusted Connections donor acquisition service,  in which customers of Eden.co.uk receive tailored charity offers at checkout. This provides value for Eden’s customers and gives partner charities access to high quality leads from an engaged Christian audience.

Eden’s customers were able to download Tearfund’s Lent Devotional in exchange for their details and marketing consent. The campaign successfully increased subscriptions and provided new leads for Tearfund to nurture through their existing donor journeys. 

Significant increase in subscriptions

The partnership proved to be a highly effective way of reaching an engaged Christian audience, resulting in a significant increase in subscriptions to the Lent Devotional and adding new contacts and potential supporters to Tearfund’s mailing list. 

Tearfund will be extending their work with Eden, to include an Advent Devotional campaign.

“Friendly and engaging, with great knowledge”

Tearfund said that their experience working with Eden has been overwhelmingly positive, and that Eden are “friendly and engaging, with great knowledge and expertise in the Christian space.”

The Tearfund team commended the high quality of leads, saying Eden offers an  “engaged Christian audience built up over a number of years so you know the consumers you're speaking to are relevant to your work.”

“The service has been excellent, and we’ve had a seamless experience throughout”.